The internet has become the great equalizer when it comes to the employee – business relationship. Now with the click of a button a customer can go online and leave a potentially damaging review that could smear the reputation of a hard working business, even if it’s untrue. As an entrepreneur your goal in the industry is to build a reputation. How do you respond when that gets threatened? There are a host of ways to respond, but this advice rings particularly true and effective.
When it comes to dealing with an online war of words your best bet, as a business, is to simply stay uninvolved. To succeed in a war of words you are better off taking the high road, avoiding the mud slinging, and focusing on your message and those that matter to you, namely the ones who can attest to your character. So when you see that first bad review pop up don’t respond to it with fire. Take a deep breath and follow the advice we are about to give.
The first thing that you’ll want to focus on are the customers that have, thus far, been happy with your business. Make assurances that your work will continue as it always have and that your high quality of service won’t change despite the difficult situation that you appear to have been put in. From there you can go ahead and show yourself to be as valuable as your work clearly demonstrates. Offer more content, more products, more services, and more of yourself to those that are already working with you. If you show yourself to be steadfast and reliable then all of that bad gossip won’t matter.
Finally you’ll want to keep your eyes down and stay focused on what it means to be an entrepreneur. Seek advice from loved ones or people whose opinion your cherish but otherwise stick to your job. You can also seek reputation rehabilitation through companies like searchcleanup.com as they’ll clean up your online reputation and help to get rid of the false gossip from your search results. From there you’ll just have to keep plugging away, offering your customers what they need.